Getting fruity in Swansea

Seen the new Tango ad, with the fruit rolling down the hill, through windows, knocking over the bike, etc.? The one that’s a spoof of the, oh, is it a Sony ad in San Francisco? (Sony: CGI sterility; Tango: real fruit messiness).

Well, the Tango one was filmed here in Swansea. I thought it was the legendarily steep Consistution Hill, but others seem to think it’s Cambridge Street. Anyway…

They did some pretty decent viral marketing via via the “Swansea North Residents Association” website – looks convincing at first, but the clues are there. My doubts disappeared when I read they were launching the Swansea Yodelling Club. :-)

If you haven’t seen it, it’s online in various places, including google or at that “residents’” site.

The music: José González‘ cover of The Knife’s “Heartbeats”. It’s lovely, but The Knife‘s version is even better – totally electro. Hear here.

4 Responses to “Getting fruity in Swansea”

  1. June 18th, 2006 | 12:29 pm

    Although it might not look like it, the Sony one were real bouncy balls, e.g. here. Which is not to rule out some CGI trickery in some of the shots, of course.

  2. June 18th, 2006 | 1:06 pm

    Oooh, right you are.

    That’s what I get for believing people when they tell me things. ;-)

  3. Barbara
    June 23rd, 2006 | 4:51 pm

    It’s definitely Cambridge Street, been up there often enough to recognize the view and the houses (and there’s a street sign in the ad, a bit of a giveaway).

  4. June 23rd, 2006 | 11:51 pm

    Hehe I missed this one on TV, you never know where you’re going to see Swansea next. Amazing they actually managed to find a sunny day in Swansea on which to film it or is that what post processing is for ;-)